You’ve worked to validate your product, and you’ve passed the MVP stage. You have some users, and maybe some customers. You have a business model that works, and you even might have some revenue… That’s great. If you’ve reached this point you’ve certainly built something useful. But what’s next?

Quite often we see that startups have a tough time staying in the air, after their first flight. ( It’s probably because the ones that don’t have a good product never get to gravitate : (

Transitioning from validation to repeatable growth takes deep understanding of your market, your ICP, and your unique value proposition. Everything else follows these fundamental marketing elements, and nothing is more important that them. Look at them as the foundation of your house. If it’s not good, it will crumble and fall apart.

Building a successful & fruitful go-to-market strategy lies in being able to articulate your unique value proposition in a simple and understandable way to your ideal customer profile, while delivering that message on the marketing channels that allow you to reach those customers.

Our job here at The House Of SaaS as your marketing agency is to help you accomplish that. We specialize in crafting Go-To-Market Strategies specifically for B2B SaaS companies. Our proven methodology helps founders & their teams identify the right customers, define winning positioning, & build strong foundations that can scale from day one.

There are other things that a good strategy needs to consider in the SaaS world.

You being an early stage SaaS product you’re not expected to be perfect. Your onboarding won’t be perfect, your UX/UI won’t be perfect, your features aren’t going to be the most intuitive, and so on. Nobody expects you to have a perfect product from day 1. However, in order to grow you need to have some things good-enough.

As your trusted advisor, and marketing agency we’re obliged to set you up for the highest chances of success, and that often includes going out of the scope of a strategy document, and doing a few extra things:

Product Analytics

Understanding how your users use your product, and it’s features is the backbone of the data-driven product-led growth every found needs to strive for. Being able to pull data from you Mixpanel, or Amplitude account at any time will help you make better decisions while removing any guesswork from the equation. Our team is experienced in building robust tracking plans that add transparency to your progress, and help you make data-drive decisions. The Go-to-market stage of a product’s growth journey is the right time to add product analytics to your decision making process.

Product Strategy

All great products start as good ideas, but not every good idea becomes a successful product that the market loves. While there are many factors involved in building a product-led business, above all, a good product is created to satisfy an existing psychological need.

Understanding what drives your customers to choose your product over alternatives, while taking into account the market conditions is the backbone of any successful Product Strategy every founder needs to develop. Being able to identify the needs of the market, and process how your product satisfies them will help you build something the market actually wants.

At The House Of SaaS we have all the tools and knowledge to create a working Product Strategy for you that helps you achieve genuine Product-Market Fit. Our team is experienced in performing market assessments & competitor research to transform those insights into product decisions that drive growth.

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