Case study
Using Lead Magnets To Generate Leads For B2B SaaS
How we used long-form content in combination with Linkedin Ads to engage & build awareness in a niche target market.
The Product
Limmi.io is an innovative AI-powered platform that uses machine learning and statistical algorithms to extract and process large volumes of clinical data from diverse sources.
The Market
~2,363 biotech companies in the U.S. (~50,000 decision-makers including CTOs, Researchers, and Data Scientists)
The Challenges
- As a novel product Limmi had no organic reach, but had to generate results fast.
- AI’s advantages are still largely unknown to decision-makers in this space.
- Purchasing and implementing new biotechnology software often requires coordination across multiple levels of the organization.
Why do Lead Magnets work? And why were they effective in this campaign?
Long-form content like eBooks and whitepapers are a great format to transfer knowledge. They offer the reader an easy way to digest complex information as they can cover a topic that’s part of a greater subject without carrying the complexity of having to know the entire subject itself.
In their essence whitepapers unlike promotional materials, focus primarily on educating the audience rather than selling. This educational approach builds trust in the reader, and helps them make informed decisions.
In this campaign, our team determined that the technology behind Limmi’s platform needs to be explained for their ICP to grasp it’s value.
We selected LinkedIn Ads as they could reach Limmi’s ICP, and offered an embedded & customizable format specifically made for PDF documents, and a contact that works with it.
The campaigns delivered great results for the business, while introducing the subject of AI in clinical disease research which helped spread awareness and understanding of the capabilities of the technology.
In addition to promoting Limmi’s library of whitepapers, we wrote an additional 30 page piece based on our own research and ideas, with our own fantastic design. ( cover on the right )
Campaign Results
65,084
Impressions
46
SQLs
298
Clicks
212$
CPA
8.78%
CR
CAN lead magnets WORK FOR YOUR B2B SAAS?
CAN LEAD MAGNETS WORK FOR YOU?
Learn more about this campaign, the details in it’s targeting, and our content writing services. See how you can make lead magnets work for your B2B SaaS product.