The HOUSE OF SAAS
Product Marketing For Growing Tech Companies
Your experienced tech marketing partner. Made by founders for founders.
Lubomir Fotev – Founder of THE HOUSE OF SAAS
“In order to be good at marketing software, you have to understand how software works”
At the House Of SaaS we know how software products work because we’ve built a few products over the years. Our unique perspective as designers and builders provides a very special inside-out view to what makes a product tick. Without it we’d just be like any other good marketer. With tech products however, just getting people throughout the door is simply not enough.
If you’re running a self-service SaaS startup, or another scalable- by-design venture you need to have a good on boarding, a good activation cycle and a bunch of other things in place. Without any of those components things would simply not work.
We’re happy to offer your business a full set of services that are specifically designed to improve your product and grow it’s user base.
Product Strategy
We’ll help you determine what the right product formula is & deliver a product that customers love. Our team has experience in defining MVPs and performing the necessary market & competitor research to accelerate the achievement of product-market-fit.
Product Analytics
We offer comprehensive insights into user behavior, feature performance, and market trends, enabling businesses to make data-driven decisions. Our analytics help optimize product development and enhance customer engagement for sustained growth.
Growth Marketing
It’s difficult to determine what exactly growth marketing is, but we’d like to think that it’s about creating new ways to create growth where the results of the strategy far outnumber the invested resources. Our ideas are nothing short of crazy but they do work!
UX/UI Design
We love designing User Experiences that impress and work well. Good user experiences and intuitive user interfaces are necessary for success. Virtually any good product out there that you see has had hundreds of iterations before it became a success. We can help you design a good product that people love.
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CRO
Conversion Rate Optimization is a fundamental part of growing a startup. The less friction there is in trying to convert users to new accounts, the more profitable your business will be. We’re pros at this multi-disciplinary endeavor that involves copy, design, structure, and funnel design.
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PPC
Ads have taken a crucial role in startup development for their accuracy in reaching users at the right time & place. Our team is more than excellent in managing & growing paid accounts on Meta, Instagram, Google Ads, Twitter Ads, LinkedIn Ads & iOS Ads. We manage accounts with budgets over 100k.
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Content Creation
Our team has experience in creating long & short form content for B2B lead magnets, whitepapers, landing pages, reels & blogs. You can be confident that we’ll create a robust content strategy & calendar for your business that will attract engaged readers.
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Email Marketing
We love email marketing. There’s nothing quite challenging like having to persuade a complete stranger to give your product a shot over a simple plain text email. That being said we have had quite a few successful cold email & newsletter campaigns in our experience.
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Copy Writing
Our team is great at writing stories, ads, and content. We craft compelling and targeted content that enhance brand messaging, engages audiences, and drives conversions. Let’s write your success story together.
“A true pleasure working with The House Of SaaS – They’re flexible, focused, provide top quality work, are passionate about what they do, have superb communication both verbally and written, are not afraid to express opinion, but at the same time are easy to work with. They know very well where their expertise is, and are focused on that. A real treat.
Onn Ben-Zvi
Trade29 Trading Algorithms