Marketing early stage companies & startups requires a different thinking from traditional marketing. New businesses often require outside of the box thinking in their marketing as their innovative products have a few, or no equivalents on the market. With no reference to be compared to, we often don’t know what to do with these new products as we can’t always understand their value.

In order for Innovation to become mainstream it needs to be accepted, and for it to be accepted it needs to be presented in a way that it’s easily understood.

The most basic building blocks of successful marketing are a solid Product, a clear Value Proposition, and a well-defined Ideal Customer Profile.

Only when a solid marketing foundation has been built can marketing work be done in a productive manner.

Here at the House Of SaaS, we’re experts at helping startups define their value proposition & reaching their first customers. Our team will help you create a clear roadmap to success & implement it.

We employ The Lean Startup methodology in the early stage work to test & validate newly formed marketing ideas and product definitions. With this approach we can quickly discover which marketing channels, ICPs, & messages work, and save time + resources from moving forward with something that doesn’t work.